Ideas and practice
Journal(4)
Notes on the decisions that make digital products clearer and stronger.
What a website really costs
Why two “identical” websites can differ fivefold in price. What you pay for and where you can save without losing anything.
How to choose a web studio: 12 questions to ask before you sign
A portfolio shows taste, not how a studio works. The questions that reveal whether your website will actually get done well.
“I no longer design. I service the generator.”
What happens when an AI mockup becomes a mandatory blueprint and the designer is left endlessly repairing generated variants.
How a $7,500 project becomes $42-an-hour work
The math behind endless “small” changes, and how to agree on scope before the project economics fall apart.
